Sometimes you need to send a message out to multiple people, perhaps even regularly, but you don’t want to splurge for an enterprise-level email marketing software that has almost as many features as the computer it runs on. This is a limbo zone between needing something beyond basic email capabilities and a high-level marketing tool. You could call this zone “email marketing light.”

Besides looking at a full-blown email marketing program, there are two answers for how to send mass emails in Gmail: either use Gmail’s native functionality or go with a third-party extension. Let’s go over the specifics of each option.

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How to send a mass email to all your contacts

There are some situations in which you’d want to send an email to all of your contacts. Maybe you’re changing your email address and want to send everyone an update. Or, maybe you’re going off-grid for the next month and can’t be reached electronically. Whatever the reason, it’s useful to send one mass email (also called a broadcast email) in Gmail to all your contacts.

Send a mass email to a specific group

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While it’s useful to email every contact at once, it’s more likely that you’d want to send mass emails to specific groups. Grandma probably doesn’t need to know about your company’s latest sales results, after all.

There are two ways you can go about sending an email campaign to one list of contacts:

• The hard way
• The easy way

Let’s go over the hard way first. You can store and manage your contact lists in an Excel or Google Spreadsheet. In that type of file, you have the advantage of easily creating, editing or deleting any line. And then it’s easy to copy/paste the list to your Gmail “to” or “Bcc” field when needed.

About the limitations of this method, you’re quite aware of them if you use it. First, you have to be juggling Chrome of software windows or tabs to get the job done. Secondly, there’s no proper way to send those emails in the form of a campaign, where every recipient gets their copy of the message without seeing other recipients — so, typically, what most people do is paste their contacts in the BCC field.

Now let’s move onto the easy way. It’s been created by Mailtrack for Gmail, the leading software solution for email tracking, link tracking and other email productivity features.

Thanks to Mailtrack Lists, you can make a list for your book club, jogging club, important clients, extended family members, board members, or dinner club. Different groups can even list the same email, which makes sending mass emails to different people easy.

Using a Gmail extension for mass emails

So, what’s the best way to send bulk emails from a Gmail account? By using an extension like Mailtrack. Since extensions integrate with Chrome, you don’t have to open any other program or window in your browser. Mailtrack just adds more functionality to the Gmail experience with different options for sending and tracking emails.

Mailtrack turns Gmail into a nimble email marketing machine through Mailtrack Campaigns, which looks like this:

Clicking on that will start a Mailtrack Campaign and the top of your Gmail compose window will turn green. The “To” field is now called “Recipients.” At that point, you have a couple of ways to add contacts:

• Type email addresses manually into the Recipients field; or
• Start sending your Mailtrack Campaign from Mailtrack Lists instead. Navigate to the “Lists” option in the left-side menu in Gmail, create a mailing List and select “Compose Campaign” to send an individual tracked message for your email to up to 200 contacts at once.

Since your Gmail account limit could be 500 emails per day, Mailtrack limits sending bulk emails to 200 per day. This keeps you on the safe side. And if you need to be sending bulk emails in significant volumes, you should be thinking beyond Gmail, anyway.

Mailtrack Campaign separates bulk emails into individual messages before sending, so you won’t have to worry about spam filters flagging your email for undisclosed contacts. So, sending bulk emails with Mailtrack is a lot safer for your email account than just relying on Gmail.

Tracking data with Mailtrack

Sending mass emails through Mailtrack is straightforward, but the difference is in what happens after you click send. Automatically, Mailtrack separates bulk emails into individual emails. If you send a campaign email to 50 email addresses, you’ll see 50 outgoing messages in your Gmail account.

The advantage of this is that you can track each one with Mailtrack’s data individually. You can get real-time notifications when any recipient opens an email, and you can scroll down the list of sent messages to quickly see who has read your email and who hasn’t.

You can also get notifications when recipients click the links in your bulk emails. And if someone hasn’t opened your email in 24 hours, you can get a reminder of that, too.

This means you don’t have to wonder who got your message and who didn’t. Mailtrack for Gmail‘s simple extension makes using Gmail for email marketing quick and easy.

How many emails can you send using Gmail?

The term “mass email” is somewhat of an oxymoron when you think about Gmail’s restrictions. Really, it should be called sending a “small crowd” email. Gmail limits you to 500 emails per day (or 2000 emails per day for G Suite business accounts). That means you can send 500 different emails or a mass email to 500 people, or anything in between. Remember that auto-replies and auto-forwards from your email count toward the limit per day as well.

This is the main reason why, with Mailtrack Campaign, you’re limited to outreaching up to 200 contacts at once. This is Mailtrack’s way of keeping you safe from Gmail’s penalties on abusing mass mailing resources.

There’s no quick way to check how many emails you’ve sent in a given 24-hour period. The only thing you can really do is manually count the emails in your sent folder from a specific time.

Why you should not send mass emails without Mailtrack Campaigns

On its own, Gmail is great for everyday communication. But you really have to unlock its potential with another program to make the most of a mass email in Gmail. Using Gmail alone for an email campaign is limiting. People can mark your messages as spam easily, there isn’t any guaranteed delivery rate, and you can’t follow up on who’s read your email or not. Let’s talk about these issues in detail.

People can see it’s a mass email

One of the biggest downsides is that you have to make sure to blind carbon copy (Bcc) your contacts, otherwise they will know right away that you sent a mass email. In the early days of the internet, it was a common experience to receive a mass email that listed all the other recipients at the top. Today, doing that is a serious mistake.

An email address is considered private information. People have to opt in to receive emails from businesses. That’s why there’s such a huge industry around creating incentives for internet searchers to opt-in, like free videos, educational content, or PDFs.

If you send a mass email and then forget to Bcc the contacts, you are essentially giving out private information to the other recipients. Now, anyone on that list can go and email anyone else. You don’t want to be responsible for that. Also, don’t mix Cc and Bcc contacts for a mass email. The Bcc contacts can still see the emails in the Cc field.

Be aware that some spam filters might mark your email as spam if you Bcc recipients. It’s also possible your recipients could mark the email as spam after they receive it.

Maxbulk Mailer Pro

You don’t know who has opened your mail

Another one of the downsides of using Gmail alone for mass emails or email marketing is that you don’t have any data telling you who opened and read your email. If you just want to send a newsletter, that might be fine. And you might not need to know who’s read your email about the funniest memes you’ve found during the month, either.

But if you want any kind of insight after sending bulk emails, you’ll have to look outside Gmail. All you get from sending a bulk email in Gmail is a single outgoing message, it’s not even split up into individual messages. Of course, your Gmail account isn’t designed to provide much data on its own.

Fortunately, it’s easy to install an extension to get more out of sending mass emails, thanks to Mailtrack Lists and Mailtrack Campaigns.

Looking for bulk email software programs for your email marketing campaign? Well, no doubt these software programs are always a great thing for the email marketing campaigns but then you must be looking forward to knowing about the best options in the market.

Much to your convenience, we have listed here some of the best bulk email software programs that would be helpful for your promotional campaigns with emails. Read on to know in detail about them.

Big Mass Mailer

Big Mass Mailer is one of the popular bulk email software platforms today that is designed to import mailing list for your email marketing campaign in simple plain text and that too with one email on every line. You will be able to send one mail to everybody on the list.

SendinBlue

You are getting a very innovative edgy Saas program here that allows all businesses to effectively send & track marketing and transactional emails as well as SMS messages. It comes with an intuitive simple interface which makes it easy to operate for both beginners and tech geeks. It’s quite a handy tool for the newsletter creations & contact management.

BulkMailer

Bulk Mailer software is another great name here which is equipped to design as well as send & monitor the bulk messages. It has its own in-built SMTP server which allows it to send mass mail messages straight to recipient’s mailbox. It makes email list management easier and permits personalized HTML email messages.

1and1Mail

You have one of the best email marketing software program here that works for both SMEs & big businesses. It allows you to send personalized bulk email fast with the promise of a professional and pulling touch to every message. As it will rotate the IP with the proxy servers, there is no risk of getting blacklisted.

Thunder Mailer

Thunder Mailer comes with a fantastic Message Editor that enables you to create & design attention-grabbing pulling emails in just minutes. Then, it also speaks of a powerful recipients’ email list management feature called Recipients Editor that can add & store unlimited numbers of email addresses. It can even clean out the bounced or duplicated emails.

MailChimp

The list would be incomplete without the mention of MailChimp as its one of the most reputed bulk email marketing programs today. The software helps you to generate a custom newsletter or you can use one from its templates. It will also categorize the user’s mailing list as per the different target audiences.

DMMS

DMMS enables businesses of any size to send professional-looking mails to subscribers completely free of cost and that too real fast. Besides, it can remove the invalid and duplicate emails in your campaign. It also comes with amazing analyzing capacity and hence can reveal to you the links that have been opened and clicked on.

Bulk Email Software for Various Platforms

There are different bulk email software applications for various platforms. Your chosen one should match up with your system’s OS as otherwise it won’t work for you. Not all such software applications would work for all operating systems as there are some softwares that only work on Windows or Android or Mac.

Free Windows Bulk Email Software – Groupmail

If you are looking for a reliable free Windows bulk email software, would be a good choice anyday. Backed by great features, the software will assure easy management of in-house email lists, creation of personalized messages like HTML newsletters, account statements, e-magazines statistics, reports, bills & send those to your target audience in just minutes.

Free Android Bulk Email Software

There is a great host of names when it comes to free Android bulk email software programs. Here is a list on the best such names along with their links-

Bulk Message

GMX Mail

Free Bulk Email Sender Software

Mail Merge

Email Text Messages

Free Mac Bulk Email Software – MaxBulk Mailer

Free Email Sender

If you are looking for a reliable free Mac bulk email software, MaxBulk Mailer would be a good option for you. The software will enable you to create, manage & send your personalized promotional messages to all potential and existing customers in minutes. It works with HTML, plain text & any styled textual messages as well as attachments.

Most Popular Bulk Email Software for 2016 – SendBlaster

It’s one of the best bulk mail software programs today to efficiently manage mailing lists & set mail marketing campaign easily. It will allow you to create newsletters & manage the email lists straight on the desktop. Then, you will also get a fantastic cloud-based email tracking service here with the software.

When it comes to most popular bulk email software for 2016, SendBlaster is the name for you. It makes mailing list management and setting mail marketing campaign easy like anything. The software is reputed to send mass emails in just a flash. There are 250+ email templates included and its latest editor will allow you to generate beautiful mail layouts.

What is Bulk Email Software?

A bulk email software is a software program that will enable you to send promotional messages in a bulk to your long list of email contacts. The bulk mailing application programs are normally used to facilitate opt-in advertising, maintaining easy communication with members of the same group, say clubs or churches, or for a blog post or newsletter distribution.

The best ones in the market can even send up till 20,000 messages within just an hour. Many of them come with readymade templates to help you in creating pulling marketing emails as per your industry without you having to do the entire thing from scratch.

How to Install Bulk Email Software?

To install bulk email software, you will follow the Download link that comes with your chosen software. But before you actually download it, just check that it fits your system’s operating system. Then, as you download it, you will get the installation link that will come up with a complete guide on installing the application.

Benefits of Bulk Email Software

Email marketing is an important way to promote your marketing campaigns over the digital world. But when you have to send your promotional messages to your long line of target email addresses, it’s always a huge workload. The primary benefit of bulk email software is that it works to send bulk messages to your prolonged list of contacts in just minutes, making the whole thing simpler and more convenient for you.

Then, such programs can even remove the invalid and duplicate emails within the campaign which in turn reduces a risk of bounce rates. Many of them will also inform you about the status of your emails after they are sent.

Bulk email software programs are no doubt a huge help for the email marketers as with it, they will have their bulk emails duly sent to desired contacts in minutes so that they don’t have to waste time and energy in sending them individually. All of them are really easy to use.